The end of average; How to succeed in a world that values sameness

Todd-Rose, Paolo-Terni

Abstract

This book is music to the ears of SF practitioners. The reader will find echoes of the foundational SF principles that “the client is the expert” or that “each case is different” on virtually every page. What follows is a sampling of random quotes taken from this compact treatise. “The central premise of this book is deceptively simple: no one is average” (p. 11).

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