Kenneth Kwan
Introduced by Carey Glass What a fantastic session!
Kenneth Kwan has the secret sauce. He has worked out how to sell SF into businesses, and in this podcast, he explains how he does it.
His podcast is full of gems; “People don’t buy programmes; they buy business results.” He describes how he built a programme that leaves nothing to chance, focusing on getting quantitative, measurable results for business, making it an easy sell.